Making brand and DE&I accessible, consistent and brilliant before it goes live.
Fikrah helps brand and DE&I teams strengthen how their work shows up in the world.
We make sure every touchpoint is readable, inclusive and on brand so that great ideas reach the people they were meant for.
Why it matters
Brilliant execution is an act of inclusion.
Good ideas can lose impact at the final stage when layouts are hard to read or designs are inconsistent.
Fikrah helps teams close that gap.
We guide you to deliver work that reflects your values and respects your audience.
The Fikrah Pre-Flight Framework™
Turning intention into executional excellence.
Our Pre-Flight Framework brings together accessibility, readability and design discipline.
It helps teams find small issues before they become big problems. The result is work that feels stronger, clearer and more inclusive.
Our Expertise
We bring experience from managing large brands in complex organisations and apply it in a focused, human way.
Our expertise includes:
Inclusive Communication
Design that more people can understand and engage with.
This covers readability, clarity and audience care.
Representation in Brand Expression
Visual storytelling that includes the full range of people you want to reach.
This is about real presence, not tokenism.
Brand Consistency and Governance
Systems and habits that help teams protect the integrity of the brand every day.
Execution Excellence
Bringing care and craft to the small details that shape trust and experience.
When delivery is strong, brands feel strong.
Who we help
We work with:
Brand and Marketing Managers
DE&I and Accessibility Leads
In-house Design and Comms Teams
Ethical and Public-sector organisations