Thought. Inclusion. Execution.
Fikrah means “thought.” We believe how a brand executes an idea is as important as the idea itself.
Accessibility isn’t an add-on — it’s the truest test of a brand’s intention. Our work lives between strategy and delivery, where small choices decide whether your message lands — or excludes.
Founded by Laurence Chung, Fikrah draws on 20 years experience managing global brands across corporate, public and not-for-profit sectors.
Our approach combines brand management discipline with accessibility insight and design craft.
What drives us
We believe clarity, inclusivity and craft are inseparable.
Every touchpoint a brand creates should reflect not just what it stands for — but who it stands with.
INSIGHTS
Exploring the thinking behind Fikrah
Reflections on inclusion, accessibility and executional excellence. Short, practical reads that connect design integrity with human experience.
Execution is an act of inclusion
Small, practical decisions — colour contrast, type size, spacing — determine who can access a message.
Excellence is not aesthetic perfection; it’s ensuring every audience can participate.
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The hidden cost of poor readability
Unreadable layouts quietly erode trust.
We measure engagement, but not fatigue.
Making your work easier to read is one of the most direct ways to expand its reach.
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Accessibility as a measure of brand excellence
In leading organisations, accessibility is no longer a compliance box.
It’s a benchmark for creative integrity — proof that a brand’s values hold through every detail.
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