We’re building a new way to check if brand content is truly inclusive and readable.
We’d love to run a free check on your ad so you get instant insight, and we get to refine our approach.
Exclusion is rarely intentional. But it happens..
in your images, your layout, your tone, even your contrast.
We help brands reach the individuals their creative is missing.
Working with brand and marketing teams, we uncover blind spots and embed better ways of working so your content connects with everyone, including those often left out:
People with low vision
Colour-blind audiences
Neurodivergent users
Older adults
Anyone navigating cognitive load or digital fatigue
Underrepresented groups by ethnicity, background, gender and disability
We don’t replace your brand team — we work alongside them, offering a new layer of insight where it’s most needed.
About Fikrah
Inclusive Brand Management
Fikrah exists to ensure that good brands don’t miss people.
We blend executional detail with inclusive thinking. Helping you find and fix the small things that have a big impact on clarity, connection, and reach.
And we go beyond access. We also evaluate who’s visible in your brand. Whose stories are shown, whose faces appear, and whether your creative truly reflects the people you want to serve.
What We Do
We act as an extension of your brand team. Helping you deliver brand excellence that works for everyone, every time.
Our Approach
We apply a practical, inclusive method to every project:
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Most brands already have the right assets but they’re not always applied as their guidelines intend.
We help teams use what’s there with clarity and discipline, making guidelines practical in everyday contexts and preventing drift when multiple agencies are involved. This raises standards and impact without needing to reinvent.
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Representation isn’t just about presence it’s about placement.
We analyse who appears in your brand, the roles they’re shown in, and the contexts that surround them.
This reveals hidden patterns and credibility risks early, so you can address them before they undermine trust.
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Good intentions only go so far without structure.
We embed better ways of working through training, governance, and practical tools, and we help teams have the conversations that shift culture.
This turns inclusion from an initiative into a habit.
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More content doesn’t always mean better impact.
We prioritise refining and governing what you already have, creating new assets only when genuine gaps remain.
This makes inclusion practical, sustainable, and consistent across the brand.
Our Expertise
This approach runs across four pillars of brand excellence:
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Readability is more than font size or colour contrast. It’s about whether people can truly take in your message.
We assess: visual clarity for low-vision users, contrast and hue perception for colour-blind audiences, layout and density for neurodivergent readers, and edge strength or stroke width for cognitive readability.
This creates content that reduces friction and reaches more people than WCAG checks alone.
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Representation isn’t just who appears in your content, but in what roles and contexts.
We analyse patterns across leadership, lifestyle, community, and workplace scenes highlighting where groups may be stereotyped or missing.
By rebalancing these signals without tokenism, your brand becomes more authentic, relatable, and trusted.
Read our Representation Case Study -
Execution is where good ideas succeed or fail.
We ensure brand activity is delivered to its optimum standard—avoiding exclusion areas on social platforms, optimising formats for accessibility, and applying identity elements with precision.
This makes sure strong creative isn’t lost in weak delivery, and every asset performs as intended.
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We make sure the brand is applied as intended—closing the gap between guidelines and day-to-day use.
Where refinements are needed, we help evolve systems and tools so they stay practical, consistent, and fit for the future.
This builds trust and keeps your brand strong across every touchpoint.
We focus on the details that decide whether your brand works for everyone.
Why It Matters
Inclusion starts with execution.
Even the best-intentioned campaigns can unintentionally exclude; especially people with low vision, colour blindness, dyslexia, ADHD or age-related perception differences.
And even the most diverse brands can fall short if representation isn’t visible, consistent, or authentic.
When creative excludes (visually or culturally), your message doesn’t land with everyone you think you’re reaching.
That’s why we manage what you have, measure the signals you send, and embed guardrails that make inclusion a habit. And where genuine gaps remain, we help teams create with purpose—so inclusion is consistent, not occasional.
It’s not a matter of preference — it’s access. And that means reach.
Let’s Build Better, Together
Want to see how your creative performs?
We’ll start with a single asset. No pressure. No big pitch.
You’ll get back a clear score, visual flags and a chance to improve.
Not sure where to start? Spend two minutes with AI Fikrah — it’ll explain the 40% problem and show simple changes you can make now.